Palo Alto Networks has launched the next generation of its NextWave Partner Program. This update focuses on partner engagement. It highlights platformization and AI-driven security outcomes instead of just sales volume. It incorporates feedback from global partners. The program rewards technical expertise and growth driven by services. It helps partners integrate security stacks across network, cloud, and SOC environments. This approach reduces complexity and opens higher-margin opportunities. The program features streamlined rebates linked to next-generation platforms. It also includes enhanced CPQ and automated deal registration to speed up deal-making.
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A new Partner Development Fund reinvests rebates into partner-led marketing, training, and innovation. Customized paths help MSSPs, distributors, GSIs, and authorized services partners. They provide pricing predictability, better governance, and deployment support. “Our partner ecosystem is more critical than ever in addressing the demand for AI-driven security platforms. Unlike transactional programs, the NextWave Partner Program rewards ‘platformization’ over transactions, so we are empowering our partners to dismantle the complexity that leaves customers vulnerable. This program isn’t just about selling software; it’s about ensuring customers achieve total, AI-driven resilience with a single, unified defense,” said Simone Gammeri, Chief Partnerships Officer, Palo Alto Networks.