Through a strategic expansion of their relationship, Accenture and Google Cloud will help organizations reinvent their businesses with generative AI to unlock new growth opportunities, supported by substantial new investments by Accenture.
Expansion builds on Accenture’s recently announced $3 billion investment in AI. Together, Accenture and Google Cloud will help organizations use generative AI to create new opportunities to drive next-level innovation, optimization and reinvention. Building on the combination of capabilities and talent within the Accenture Google Business Group and Google Cloud’s leading AI products, the companies will guide organizations on the optimal use of generative AI to address specific business needs securely, responsibly, and at scale.
“Generative AI is already transforming how people work and access information and will dramatically amplify what humans can achieve,” said Julie Sweet, chair and CEO, Accenture. “Our expanded partnership with Google Cloud will help our clients across industries responsibly accelerate adoption of generative AI throughout their enterprises to maximize efficiency, drive competitive advantage, and reach new levels of performance.”
“Generative AI has the ability to help businesses fundamentally improve how they operate, whether it is optimizing supply chains to be more sustainable or mitigating cybersecurity threats based on information from billions of security events,” said Thomas Kurian, CEO, Google Cloud. “Together with Accenture, we will provide businesses with the advanced technology and expertise they need to help transform their organizations and realize value from their generative AI deployments.”
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Under the expanded partnership, the companies will co-develop new solutions leveraging Accenture’s industry and functional experience and Google Cloud’s suite of generative AI technologies. The companies will focus on improving business processes across 19 industries and six business functions, with a strategic focus on sales and marketing, supply chain, healthcare, retail and consumer packaged goods, financial services, sustainability, security, and operational services. Examples include:
- Tailored marketing and customer experiences: The two companies will use generative AI to help businesses create hyper-personalized advertisements and digital content, deliver customized dynamic pricing, and reinvent their interactions with their end consumers.
- Supply chain optimization: Accenture and Google Cloud will use generative AI to help customers predict optimal inventory levels to minimize storage costs, improve shipping routes to reduce gas consumption, and anticipate delivery dates and delays to increase customer satisfaction.
- Healthcare process improvement: Accenture will use a variety of Google’s LLMs, tuned to health care, to develop solutions to help improve operational efficiency, caregiver support, patient engagement, and research and development.
To further extend its cybersecurity position, Lendlease, a global real estate group with core expertise in shaping cities and creating thriving communities, is using Accenture’s Adaptive Detection and Response service, built on Google Cloud technologies, to increase agility and allow it to simplify its security operations through greater transparency, flexibility and scale.
SOURCE: Businesswire