Ascenda, the world’s most connected rewards ecosystem, announced the launch of its new Loyalty-as-a-Service offering. The breakthrough model challenges established industry norms and maximizes business outcomes for financial institutions by providing effortless access to scalable, aspirational rewards offerings that deliver superior returns.
For decades, companies that offer rewards technology and content have operated under a vendor model that doesn’t share in their customers’ success. Financial institutions have a responsibility to source the right components of loyalty marketing and deploy them in a way that delivers ROI – often with mixed results. Ascenda is now changing this paradigm by offering loyalty as a partner, not a supplier.
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The new Loyalty-as-a-Service offering transforms the marketing economics for financial institutions through a results-based partnership model consisting of the following components:
- Holistic ecosystem access: Ascenda’s complete suite of proven technology and compelling lifestyle content is effortlessly accessible in one place. This is the first time in the industry that all the puzzle pieces needed for high-ROI loyalty marketing are seamlessly brought together – from trigger-based campaigns to memorable customer experiences.
- Easy entry at zero cost: Brands can use the entire solution suite or deploy individual components – always with no setup costs or platform fees. This removes all barriers so financial institutions can bring new customer offerings to market faster.
- Results-based ads: Ascenda only charges for the actual content delivered and growth results achieved. This mitigates the financial risk of implementing a customer loyalty solution and means Ascenda is heavily invested in delivering measurable customer results.
“Our new Loyalty-as-a-Service offering is revolutionary for banks and fintech companies globally,” said Kyle Armstrong , CEO of Ascenda . “For many brands, the cost of rewards is one of the largest expenses on the P&L, but they aren’t satisfied with the return on that investment. We’re completely changing that with a shift from providing loyalty software to providing loyalty ROI. Our new model makes things effortless and creates true alignment of incentives, so the economics are significantly improved.”
SOURCE: PRNewswire