Adobe has announced a strategic partnership with Antom, a leading provider of unified merchant payment and digitization solutions under Ant International, to enhance the digital purchasing experience for customers across Asia. This collaboration aims to integrate localized payment methods into Adobe’s platform, catering to the diverse preferences of users in the region.
The initiative will initially introduce eight alternative payment options across key Asian markets, including AlipayHK (Hong Kong SAR, China), DANA (Indonesia), GCash (Philippines), Kakao Pay (South Korea), Momo (Vietnam), PayPay (Japan), Touch ‘n Go (Malaysia), and TrueMoney (Thailand). By leveraging Antom’s extensive acquiring network and advanced payment technology, Adobe seeks to optimize transaction flows, increase conversion rates, and ensure secure, cost-effective payment settlements.
“At Adobe, we’re always looking to deliver elevated and localized experiences for our customers. As our base of customers in Asia fast expands, we’re excited to announce our partnership with Antom to integrate localized payment options for our customers and unlock new growth opportunities in the various markets we’re expanding with Antom into,” said Matt Wegner, Vice President, Global Payments at Adobe.
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Beyond payment integration, Adobe and Antom plan to explore AI-powered promotions through Antom’s A+ Rewards platform. This in-app digital marketing solution connects brands with hundreds of millions of e-wallet users across Asia, enabling targeted campaigns embedded within everyday digital payment experiences.
“We are excited to collaborate with Adobe, a pioneer in leveraging AI to enhance creativity and productivity for its users. Through this partnership, we aim to make Adobe’s advanced tools more accessible to a broader customer base in high-growth markets. Adobe’s AI strategy aligns closely with our commitment to supporting merchants with unified payment solutions powered by AI, and we look forward to driving greater synergy together,” said Gary Liu, General Manager of Antom, Ant International.
This partnership underscores Adobe‘s commitment to delivering tailored experiences for its rapidly growing customer base in Asia, enhancing accessibility to its creative tools for professionals, businesses, and educational institutions across the region.