Incognia, a leader in next-generation digital identity technology, announced the launch of Incognia ID, a transformative identity verification solution designed to outpace traditional device fingerprinting. By blending advanced device intelligence with dynamic location behavior, Incognia ID offers an unprecedented level of accuracy in detecting and preventing fraud.
With recurring fraud—in which attackers repeatedly exploit the same weak points—rising by 46% in 2024, fraud prevention teams face growing pressure to implement solutions that go beyond outdated detection methods. Incognia ID answers that call, delivering 17 times the performance of leading facial recognition systems and providing the ability to consistently identify users across devices, accounts, and geographic locations.
“The era of device fingerprinting is over,” said André Ferraz, co-founder and CEO at Incognia. “Fraudsters are more sophisticated, and detection needs to evolve. Incognia ID reflects our commitment to stopping fraud early, streamlining risk stacks, and preserving seamless user experiences. Just as DNA replaced fingerprinting in forensics, Incognia ID sets the new gold standard for fraud detection.”
Also Read: CrowdStrike & Wipro Transform Global Security with Falcon SIEM
Device fingerprinting, once the cornerstone of digital identity verification, is rapidly losing ground as fraudsters develop methods to bypass it. According to Incognia’s internal data, over 60% of fraudsters use multiple devices, and 70% reset their devices weekly to avoid detection. Incognia ID marks a new era in identity technology—akin to how DNA revolutionized forensics—by providing a persistent, tamper-resistant, and highly accurate user identifier.
Unlike legacy systems, Incognia ID introduces a singular, resilient identifier that not only strengthens fraud detection but also enhances user experience by minimizing verification friction.
Key capabilities include:
-
Cross-device user recognition: Confidently identifies returning users across multiple devices, reducing the need for repeated verification steps.
-
Proactive fraud prevention: Detects and stops identity fraud and account takeovers through behavioral analysis of device location patterns.
-
Detection of device farms and resets: Flags clusters of suspicious devices, identifying organized fraud rings and frequent device resets.
As the threat landscape evolves, so must the tools to fight it. Incognia ID represents a new standard for digital identity, empowering platforms to stay ahead of fraud while maintaining a frictionless experience for legitimate users.