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TD SYNNEX Acquires Apptium to Boost Cloud, XaaS Growth

TD SYNNEX

TD SYNNEX announced its acquisition of Apptium—a software development firm and provider of a cloud commerce platform—to enhance its StreamOne orchestration platform and expand its cloud and Everything-as-a-Service (XaaS) offerings. The deal brings Apptium’s strong intellectual property and technical expertise in marketplace automation, subscription billing, and multi-cloud management into TD SYNNEX’s fold, allowing partners to streamline implementations, accelerate time to market, and modernize offerings across SaaS, IaaS, agentic AI, and other consumption-based models. StreamOne, the foundation of TD SYNNEX’s digital orchestration strategy enabling data‑driven decisions and solution aggregation, is expected to evolve significantly with Apptium’s configuration-driven, API‑centric approach that harmonizes disparate subscription and transaction types, providing “real‑time and near‑real‑time data accuracy” and a unified management interface. As part of the deal, Apptium will continue to operate as a wholly‑owned subsidiary preserving its entrepreneurial culture and innovation momentum.

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Founder and CEO Rick Kapani will remain at the helm as General Manager and Senior Vice President, reporting to Chief Strategy and Technology Officer Sergio Farache. Rick Kapani commented: “This transaction is fantastic news both for the vendors and customers of TD SYNNEX and those of Apptium, as it will drive greater value in our platform and depth of offerings,” emphasizing the mutual benefit for both ecosystems. TD SYNNEX CEO Patrick Zammit added: “Rick Kapani and his team have built a transformative platform that has already delivered a meaningful impact underpinning our own solutions orchestration capabilities. Bringing this technical expertise to TD SYNNEX allows us to execute on our strategy and continue investments in serving our customers as well as the incoming customers of Apptium,” underscoring the strategic fit and long‑term vision. Founded in 2014 and based in Reston, Virginia, Apptium operates across three continents and serves customers in over 20 countries; its inclusion significantly deepens TD SYNNEX’s capabilities in billing/subscription management, marketplace onboarding, multi-cloud orchestration, analytics, and reporting. This acquisition signals TD SYNNEX’s decisive move to strengthen its position in the fast‑growing XaaS ecosystem, enabling partners and vendors to innovate faster, simplify complexity, and create new revenue streams in a subscription‑driven world.

Read More: TD SYNNEX Acquires Apptium to Accelerate Innovation, Breadth of Cloud and Everything-as-a-Service Offerings