Rezolve Ai PLC, a global leader in AI-driven commerce and payments infrastructure, has completed an all-cash acquisition of Reward, a prominent customer engagement and commerce media platform, for $230 million, creating what the companies describe as a first-of-its-kind combination of conversational commerce and commerce media aimed at accelerating innovation across AI-powered banking and commerce. The deal unites Reward’s established engagement, intelligence and activation capabilities with Rezolve Ai’s real-time conversational commerce and agentic AI platform, enabling brands to seamlessly guide customers from discovery through hyper-personalised conversations to conversion with verified closed-loop measurement tied to real spend. With Reward’s strong relationships with banks and retailers across the UK, Europe, the Middle East and Asia and a platform built for multinational deployment, the combined entity is positioned to support global adoption of AI-driven commerce solutions. Reward has returned more than $2.5 billion in cashback to customers to date, has donated approximately $20 million to charitable causes and rewarded staff and former employees with over $30 million as shareholders, and “is on a mission to make everyday spending more rewarding,” as noted by Gavin Dein, Founder and Deputy Chairman of Reward. Daniel M. Wagner, Founder, CEO & Chairman of Rezolve Ai, emphasised the strategic value of Reward, stating, “Reward is a profitable, scaled platform that sits directly at the heart of AI-driven commerce, already operating at scale, where discovery, engagement, transaction and loyalty converge. It materially advances our core AI commerce strategy by embedding Rezolve deeper into everyday consumer spend across banks, retailers and payment networks.”
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The acquisition not only enhances Rezolve Ai’s core AI commerce strategy but also strengthens its presence in everyday consumer spend by embedding AI capabilities directly into mainstream banking and retail ecosystems, and sets the stage for expansion into the Americas by leveraging Rezolve Ai’s existing market footprint. Jamie Samaha, Chief Executive Officer at Reward, added that “Becoming part of Rezolve Ai is a strong validation of our business performance and the unique value we deliver for our customers. Together, we’re building a first-of-a-kind AI-driven commerce platform that brings millions of customers around the world to our global retail partners, converting browsing into measurable sales with hyper-personalised content at the moments that matter most, all while accelerating our international expansion as we look to the Americas.” The combined organisation is expected to further transform how AI connects financial services, commerce and customer engagement at scale.