Equifax has partnered with Ataeva to introduce the Ataeva Product Suite, a set of advanced analytics tools designed to help financial institutions better assess customer value and optimize credit portfolio performance. The package contains two primary services – Ataeva TAPS℠ (Total Annual Plastic Spend) and Ataeva CYM℠ (Card Yield Metrics), that use information from Equifax’s consumer credit reports along with more than 100 attributes regulated by the Fair Credit Reporting Act (FCRA) for providing meaningful recommendations. Designed based on trended data for up to 12 months, the software enables financial organizations to recognize profitable yet low-risk individuals, optimize their marketing campaigns, and capitalize on their investments.
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“This partnership is driving sustainable value for our financial institution customers,” said Harald Schneider, Global Chief Data & Analytics Officer at Equifax. “By integrating these predictive attributes, we are empowering financial services to create a highly personalized, profitable and compliant strategy across every phase of the customer lifecycle—from acquisition pre-screening to proactive, data-driven retention.” The collaboration positions financial institutions to compete more effectively through data-driven decision-making and improved portfolio outcomes.