Sensor Tower has launched an enhanced version of its Web Insights platform, expanding its ability to measure consumer behavior across web, mobile apps, advertising, and AI-driven digital interactions. The updated platform combines web traffic analytics with Gen-AI referral signals and Sensor Tower’s existing app, advertising, and audience intelligence datasets to provide organizations with a unified view of the digital customer journey. The enhancement adds tracking for over 4 million websites in 56 countries. It also includes richer engagement metrics, conversion path analysis, and new AI-focused insights. These insights include AI referral traffic, trends in large language model use, and brand citations.
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The company said the platform helps businesses see how users navigate websites, mobile apps, ads, and AI tools. “With today’s Web Insights announcement, we’re excited to bring our partners an unparalleled look at engagement across all digital channels,” said Oliver Yeh, Co-Founder and CEO of Sensor Tower. “Users move fluidly between web and mobile devices, interacting with digital ads, and now AI-driven tools.” The platform also introduces “True Audience” measurement, offering deduplicated insights across web and mobile environments to help enterprises evaluate total audience reach and engagement more accurately.