Optimizely, the leading digital experience platform (DXP) provider, announced it has expanded its partnership with digital experience analytics platform Contentsquare to enhance its experimentation capabilities with comprehensive journey analytics. Zone-Based Heatmaps from Contentsquare is a part of a two-way integration that provides Optimizely Web Experimentation users with actionable insights on customers’ in-page behavior, a deeper understanding of the reasons behind experiments’ performance, and a pathway toward fully optimized digital experiences.
Today, many teams struggle to identify and understand their most valuable users, segments, and experiments without a single view of all interactions on their websites. Available as a Chrome Extension, Zone-Based Heatmaps allows marketing teams to access a holistic view of customer behavior needed to establish always-on optimization that fuels personalization at scale.
Optimizely and Contentsquare’s existing bidirectional integration has already afforded both brands greater opportunity to elevate the customer-centricity of industry leaders from American Express and HP to top retailers like H&M and New Era.
The expanded partnership demonstrates how both organizations are continually striving to make digital experiences even better. Zone-Based Heatmaps enables marketing teams to glean and quickly act on unique engagement, conversion, and revenue data for each of its website page elements. Paired with Optimizely, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.
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“With a limited view of website interactions, most organizations struggle to understand what converts customers and where on a website they get lost,” said Alex Atzberger, CEO of Optimizely. “Now with Zone-Based Heatmaps from Contentsquare, our experimentation users can better grasp “the why” behind customer behaviors and prioritize their test roadmap to deliver the best possible user experience. By combining the forces of two proven leaders in the digital space, Optimizely and Contentsquare’s continued partnership allows our customers to deliver the experiences needed to keep pace with the rate of change and ever-growing consumer expectations.”
“We’re thrilled to continue our collaborative effort to help teams innovate with confidence,” said Jonathan Cherki, CEO of Contentsquare. “There’s now little room for doubt when it comes to meaningful customer engagement. The expanded partnership demonstrates how both organizations are continually striving to make digital experiences even better. Zone-Based Heatmaps enables marketing teams to glean and quickly act on unique insights for each of its website page elements. Paired with Optimizely, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.”
SOURCE: PRNewswire