Gulp Data, provider of data valuations, data-backed loans, and data monetization services, and Datarade, operator of the multi-channel data monetization platform Data Commerce Cloud, announced a partnership to provide data valuation and monetization solutions to companies globally. 2024 is the year of proprietary data with companies such as Reddit securing millions of dollars for access to its data. The partnership eliminates barriers to entry for enterprises and small and mid-size businesses (SMBs) looking to realize the value of their internal proprietary data. Gulp Data and Datarade are broadening the data-as-an-asset and data-as-a-service ecosystem by welcoming new commercial data providers onto their platforms.
“As more companies are looking for ways to monetize their data, we are making that process easier than ever,” said Jeremy Bruck, Managing Partner at Gulp Data. “Companies are able to quantify the revenue potential of their data assets via Gulp Data’s technology and accelerate their path to revenue with DCC’s platform and buyer network.”
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Enterprises will now be supported throughout the data monetization journey, from data valuation, productization, licensing, demand generation, and optimization. Initially, companies will be given access to Gulp Data’s machine learning-powered data valuation platform. Gulp Data has conducted over 2,000 data valuations and enabled companies to identify hundreds of millions of dollars in their data assets since 2022. A data valuation can take less than 24 hours. Once companies understand the value of their data assets, Gulp Data helps them build compelling data products with enrichment recommendations and competitive intelligence.
Datarade’s Data Commerce Cloud (DCC) then enables companies to publish their data products on the largest data marketplace with just a click due to its no-code channel integrations. DCC’s current integrations include data heavyweights like Databricks Marketplace, Google Cloud Analytics Hub, SAP Datasphere, and its proprietary Datarade Marketplace. Since 2022, DCC has enabled over 100 data providers to publish 2,000 products across data marketplaces to generate inbound demand. Inbound leads from every channel land centrally in the provider’s DCC portal, where companies can also see lead insights, product analytics, and optimization.
SOURCE: Businesswire