Technology has had a lot to do with the gap between sales and marketing feeling a bit smaller. Marketing automation, Word Press and CRM systems have changed the way we work, and put everyone on the same page.
Now, according to Qorus Software CEO, Ray Meiring, the time has come for technology to improve the bid process: “Proposal technology is now revolutionizing the way sales and marketing teams collaborate on proposals, pitch books, and RFP responses in much the same way that marketing automation did for email marketing.
“Content libraries that ensure that only approved content is available for use, dynamic templates that can be turned into proposal content ‘shopping carts’, and task allocations and tracking, are all things that make a huge difference to the bid process.”
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To help sales, marketing and bid teams understand proposal management software, particularly in the context of the asset management industry, Qorus has released a helpful ebook. The ebook explores common prospect marketing frustrations and how technology can help streamline the entire process.
Qorus is a Cape Town-based provider of document and proposal management software. With offices around the world, their mission is to make businesses more productive, efficient and profitable by helping them create superb documents and proposals quickly.
User adoption, efficiency and customer experience are very important to Qorus. By re-using approved content and data stored in SharePoint, CRM and other systems, Qorus helps to reduce human errors and formatting issues, improve the accuracy of the content and create great looking documents in a fraction of the time.