Have you ever wondered what the future holds for the realms of augmented reality (AR) and virtual reality (VR)? As we step into 2024, these immersive technologies are not just on the horizon – they’re rapidly shaping the way we interact with the digital world with the emergence of AR/VR trends. The AR and VR landscape is buzzing with innovation, from cutting-edge applications in various industries to the latest advancements in hardware.
Let’s start a journey into the future as we unravel the trends that are set to redefine our perceptions and experiences in 2024.
What Are the AR/VR Trends in 2024?
Listed below are the top 5 most exciting AR/VR trends in 2024 and beyond.
1. 5G in AR/VR
The impending global deployment of 5G is on the horizon, poised to revolutionize the landscape of AR/VR trends in 2024. As this high-speed connectivity becomes a reality, the impact on the utilization of Augmented Reality (AR) and Virtual Reality (VR) is profound. Companies and developers are actively engaged in crafting innovative AR/VR devices and solutions, leveraging the super-fast data transfer and low latency that 5G promises. The imminent integration of 5G technology is set to dramatically amplify data transfer speeds to the cloud, translating into a heightened and more immersive user experience. Brace yourself for a future where the seamless synergy of 5G and AR/VR technologies unfolds, redefining the realms of possibility in 2024.
2. Artificial Intelligence in AR, VR
AR/VR trends in 2024 highlight the pivotal role of Artificial Intelligence (AI) in advancing these immersive technologies. The ongoing research emphasizes a more profound integration of AI into the realm of AR/VR. Take, for instance, the seemingly simple technology of real-time face-swapping and unlocking embedded in our phones. There exists immense potential for further AI evolution in this area. With the ability to analyze not only facial features but also the entirety of a user’s body if necessary, AI introduces new dimensions to AR/VR applications. Imagine a virtual fitting room where AI, scrutinizing the user’s body features, enhances the shopping experience by providing personalized and realistic simulations.
3. AR/VR Trends in Cars
Are you familiar with heads-up displays (HUD) in cars? These transparent screens project information onto your field of view, allowing you to stay focused on the road. HUDs leverage the power of AR and AI, providing real-time alerts about potential hazards or nearby objects. This groundbreaking technology seamlessly merges the physical and virtual realms, presenting information in three-dimensional space to enhance situational awareness and prevent accidents.
Looking ahead to AR/VR trends in 2024, the future appears exceptionally promising. The possibilities are limitless, making it an exhilarating period for AR/VR developers to unleash a wave of innovations in the realms of Augmented and Virtual Reality.
4. Birth of Mixed Reality Devices
In 2024, the landscape of XR (AR and VR) is poised for a transformative journey, marking a pivotal moment for the industry. As the spotlight shifts from the broader vision of the metaverse to the specific technologies underpinning it, AI, AR, and VR are set to take center stage. Anticipated trends in AR and VR point towards the convergence of these immersive experiences through mixed-reality devices, unlocking a vast array of possibilities for innovative applications and solutions.
The advent of headsets with video passthrough AR capabilities not only provides content creators with a new platform but also signals a crucial realization – that AR and VR are two sides of the same coin. This shift challenges the traditional “AR versus VR” mindset, fostering a holistic view of XR possibilities. As we delve into the AR/VR trends in 2024, this unification promises to energize the industry, breaking down barriers and paving the way for a more integrated and collaborative future.
5. Smart Glasses to Shine Smarter with Integration of Google Glass
In the evolving landscape of immersive technologies, mixed reality head-mounted displays are ushering in augmented reality’s PC moment, allowing users to experience these innovations without leaving the comfort of their homes. Simultaneously, as we venture outdoors, new connected eyewear options are poised to become more prevalent. While reminiscent of the resurgence of Google Glass rather than the widespread adoption of Magic Leap, these devices play a crucial role in familiarizing us with incorporating electronics into our daily lives.
As we look ahead to 2024, there’s a notable resurgence in consumer heads-up displays, both monocular and binocular, marking a significant “smartwatch moment” for linked eyewear. The AR/VR trends in 2024 are steering us towards a future where everyday spectacles seamlessly integrate augmented reality into our daily experiences.
Must-Know AR/VR Examples
● AR Example
Ikea introduced an engaging QR code adventure, leveraging a towering 19-foot sculpture of its iconic blue bag to unveil exclusive offers. Visitors can activate augmented reality (AR) animations of Ikea products emerging from the bag by scanning the QR code on the display. This AR experience is powered by Adobe’s Aero Geospatial software, seamlessly connecting 3D AR encounters to actual physical locations.
● VR Example
Powered by the experiential ecommerce platform Obsess, J.Crew has introduced a virtual store as a celebration of its 40th anniversary. This immersive, shoppable 3D environment takes the form of a beach house, complete with six rooms and a separate boathouse. The J.Crew Virtual Beach House provides an interactive experience featuring the brand’s heritage, gamified elements, and a streamlined checkout process. Within themed rooms, shoppers can explore a diverse range of clothing, shoes, and accessories while delving deeper into product information.
Final Words
The future of AR/VR trends in 2024 reveals a compelling narrative of innovation and transformation. The trends in VR and trends in AR are converging to redefine how we perceive and interact with the digital realm. The immersive experience is no longer confined to the confines of our homes, as augmented reality steps into its ‘mobile moment’ with all-day, everyday AR spectacles.
The resurgence of consumer heads-up displays, both monocular and binocular, marks a pivotal ‘smartwatch moment’ for linked eyewear. The amalgamation of these trends not only shapes the present state of AR/VR but also paves the way for a dynamic and exciting future. As we navigate the virtual landscapes of 2024, the future of AR/VR resonates with the promise of continuous evolution and the limitless possibilities that lie ahead.
