Arta Finance, a Digital Family Office, unveiled its platform, starting with accredited investors in the United States. Arta unlocks the access, personalization, and connections that, until now, were available only to the ultra-wealthy through their family offices. Family offices typically employ teams of professionals who use sophisticated financial strategies and tap into exclusive investment opportunities. Through technology, Arta aims to bring these advantages to millions more people globally. While in stealth mode, the company raised more than $90 million from Sequoia Capital India, Ribbit Capital, Coatue, and more than 140 tech and finance luminaries, including Betsy Cohen, Eric Schmidt and Ram Shriram.
“We believe that a high-powered financial strategy and a secure, happy future shouldn’t be the monopoly of the ultra-rich,” said Caesar Sengupta, CEO and Co-Founder of Arta Finance. “Everyone should have a chance to take charge of their financial life in the same way that wealthier and financially savvier people do. So we’re doing this the way we know best – by breaking down barriers to sophisticated finance with technology.”
Also Read: Auto Financial Group Signs Integration Agreement with MeridianLink
Arta’s goal is to help each member take charge of their own financial future. It opens up access to alternative assets, unlocks liquidity through a line of credit for eligible members, and harnesses AI to enable intelligent investing in public markets. Members are also plugged into Arta’s ecosystem of financial and lifestyle professionals who can help them protect and enjoy their wealth. The company does this while getting rid of the administrative overheads, salesy conflicts of interest, clunky UIs, and eye-watering fees that often face people looking for financial advice.
“Arta is harnessing the power of technology to benefit those who have been seeking wealth management but have never – until now – found the right platform,” said Betsy Cohen, founder and former CEO of The Bancorp and chairman of FinTech Masala. “By making access easier, quicker, and more complete, Arta has responded to those customer needs. Driven by a first-class team with deep knowledge of tech, Arta is at the beginning of its exciting journey. I am eager to become a Member.”