KeyBank is seeing significant results in making home buying easier for clients in the face of a competitive market. A software platform that digitizes the end-to-end mortgage application process for clients looking to purchase or refinance a home, provided by Blend, is helping KeyBank close home loans 17 days faster, on average, than before this platform was integrated. This digital enhancement results in faster application processes, putting clients in an ideal position to compete in a difficult real estate market.
Currently, home buyers are facing increasing interest rates that make closing on a loan in a timely manner even more important. “The ability to offer streamlined solutions that enable our loan officers and their teams to be more efficient in providing excellent customer service is critical in this environment,” said Dale Baker, President of Home Lending for KeyBank. “Blend’s mission to bring simplicity is paying off for our teammates who are having a streamlined experience, as it’s also bringing greater transparency to our clients to be instantly in touch with where their closing stands and obtaining it quicker than we’ve ever been able to.”
The convenience factor of Blend is also generating results. So far, 83% of KeyBank clients who start a mortgage application through Blend complete it. The average time for a client to complete a mortgage application is 29 minutes and more than one-third are completed through a mobile device or tablet. Nearly half of all client interaction through Blend is done at the client’s convenience outside of normal business hours. Among 300,000 document requests, more than half are provided within two hours through Blend’s system.
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Blend’s platform allows KeyBank clients to easily upload documents online, review and sign their disclosures electronically, and receive automatic reminders for any missing information during the mortgage application process.
A recent KeyBank client in Cleveland applied through Blend and was able to open the door to their new home in time to be ready for Thanksgiving. This client, a first-time homebuyer, submitted an application for a new loan on October 19th and had their loan fully approved by November 9th, just in time for the holiday as they had hoped. “Expectations were exceeded and that’s going to lead to more business,” said Raul Gongora, Senior Loan Officer at KeyBank. “The realtor was overjoyed by how fast we were able to move the process along.”
“Blend’s goal is to personalize a consumer’s homeownership journey with options that meet their individual needs,” said Nima Ghamsari, co-founder and head of Blend. “Our collaboration with KeyBank furthers our efforts to provide better lending for all, and we’re excited to provide technology that will help current and future homeowners stay ahead of changes in today’s market.”
SOURCE: PR Newswire