Appdome, the one-stop shop for mobile app defense, today unveiled its new Geo Compliance feature set, allowing mobile brands to trust the user’s location and detect location spoofing, fake GPS apps, VPN use, SIM swaps and other methods used to circumvent geo restrictions in mobile applications. Mobile brands already use Appdome to simplify and accelerate delivery of mobile app security, anti-fraud, anti-bot and other defenses in Android & iOS apps. Now, mobile brands can combine Appdome’s new, no-code, no-SDK, Geo Compliance features with any other mobile app defense features on its unified mobile app defense platform.
Mobile application commerce continues to rise rapidly. The geo-location integrity of the mobile end user and transaction data is critical. In many cases, Know-Your-Customer (KYC) policies, regulations like business licensing, advertising restrictions, consumer safety and privacy all rely on valid geographic data and restrictions in mobile apps. On top of that, mobile brands need a greater array of signals to detect fraud. They also need to ensure malicious users are not faking their mobile location to bypass geo restrictions or obtain access to offer inventory and services outside of an approved geography. Putting the quality of the user experience center stage, these same brands need geo compliance to validate user identities in mobile applications, including in P2P and social-based mobile applications.
“Mobile brands have struggled to deliver true geo compliance,” said Tom Tovar, co-creator and CEO of Appdome. “Geo-compliance products imposed the same problems as legacy mobile app security, anti-fraud and anti-bot products, namely, too many point products, siloed data, complex SDK integrations and too much work for the engineering teams. We’re solving that by bringing geo compliance into one unified, automated platform for mobile app defense.”
Legacy geo compliance, mobile app security, and anti-fraud products are point products, providing narrow detection and defense coverage. Using more than one of these point products in the same mobile app requires complex app-level code changes to overcome compatibility challenges and resolve in-app conflicts from overlapping feature sets. These challenges don’t exist when using Appdome, as all detection and defenses options including the new Geo Compliance features, come fully interoperable with all other 300+ Appdome defenses out-of-the-box.
“A breach of geo compliance can lead to negative publicity and damage a brand’s reputation,” said Rik Turner, Senior Principal Analyst at leading market research firm Omdia. “Geo compliance is a key part of any strategy to prevent fraud and stop service and program abuse related to location-based offers and services. Cyber and dev teams can implement geo compliance and other critical security defenses in their mobile apps using Appdome’s cyber defense automation system easily.”
SOURCE: PRNewswire