Golden Proportions Marketing, the developers of Smart Market Dental call tracking software, have announced its newest release, featuring advanced artificial intelligence technology.
The latest version of Smart Market Dental, which is designed to give dental practices a comprehensive dashboard of marketing analytics and call tracking results, is now utilizing artificial intelligence (AI) to screen 100% of incoming new patient phone calls. This replaces the need for human screening, which was both more time-consuming and less consistent than using AI.
“We see artificial intelligence as a revolutionary breakthrough opportunity in dental call screening and new patient conversion optimization,” states Xaña Winans, CEO of Golden Proportions Marketing. “The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”
Golden Proportions Marketing built and trained nearly a dozen AI models using hundreds of thousands of pieces of historical data. The data was then paired with Smart Market Dental’s proprietary algorithm to create one of the most comprehensive, dental-specific natural language processing systems on the market today.
“AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled. Once we know how lead generation is processed, we can guide clients on steps that will improve call conversion and thus maximize their marketing ROI,” explains Winans. “Those changes could be improvements such as team training, the addition of an after hours call center, or implementing online scheduling.”
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Smart Market Dental was originally developed by Golden Proportions Marketing in 2017. Since that time, hundreds of dental practices have adopted the proprietary call tracking technology as an essential part of their dental marketing strategies.
Golden Proportions Marketing is an award-winning national dental marketing company based in Pennsylvania. Their DNA Dental Marketing Process allows them to see every dental office as a unique business, thoughtfully discovering their distinct needs and crafting solutions and messaging that generate measurable results.