Piano, the Digital Experience Cloud, announced it has acquired SocialFlow, a social distribution and marketing platform for media companies. The addition of SocialFlow onto Piano’s platform will allow social media teams to optimize engagement and attention across multiple accounts and gain a deeper level of insight into how content is driving revenue. SocialFlow’s tools help streamline execution to efficiently manage organic posting across platforms, manage paid social media campaigns, and collect data on user clicks.
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Organizations often face a fundamental challenge in determining which content will perform well on social media, when to publish it for maximum impact and then tracking results. These brands produce hundreds to thousands of articles and videos per month and have scores of social media accounts, with multiple team members managing those channels. Executing a social media strategy at scale requires tools built intentionally for the needs of publishers.
“Our goal at Piano is to help organizations bring data together, make it available in real time and leverage it effectively to fuel both analysis and targeting,” said Trevor Kaufman, CEO, Piano. “Although social media has continued to grow as an integral part of digital strategy, the full scope of its impact has been a blind spot for most brands, limited by the confines of digital marketing attribution models. Adding SocialFlow to our offering will open a new realm of opportunities to create connectors between social media and the on-site user journey, and we’re excited to help our clients enrich their strategies with this new level of digital sophistication.”
SocialFlow’s tools facilitate posts across more than 10,000 social media accounts with 2.7 billion collective followers. Its impressive client roster includes major media organizations such as The Associated Press, the BBC, CNN, Condé Nast, NBC, The New York Times, The Wall Street Journal and The Washington Post.
About Piano
Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Philadelphia with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France,
About SocialFlow
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world’s most successful publishers to easily distribute engaging social content, while providing them monetization opportunities from both advertising and subscriptions.