Proofpoint, Inc., a leading cybersecurity and compliance company, announced its recent recognition in the 2024 Gartner® Peer Insights™ Voice of the Customer for Data Loss Prevention. Proofpoint was one of six vendors evaluated in the report and is the only vendor placed in the upper right “Customers’ Choice” quadrant, where the distinction is represented. Vendors in this quadrant, as rated by their clients, meet or exceed both the market average for “Overall Experience” and the market average for “User Interest and Adoption.”
The Gartner® Peer Insights™ “Voice of the Customer” is a document that synthesizes Gartner® Peer Insights’ reviews into insights for IT decision-makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in the buying process, as it focuses on direct peer experiences of implementing and operating a solution.
Zero-day attacks and unpatched vulnerabilities often make headlines, but it’s people who are the root cause of most data loss incidents. In fact, Proofpoint’s inaugural 2024 Data Loss Landscape report, which examines global survey responses from 600 security professionals and data from the Proofpoint Information Protection platform found that over 70% of respondents identified “careless users” as a cause of their data loss, while fewer than 50% cited technical issues. This people problem is only aggravated as the macro landscape evolves, with more organizations embracing the cloud, hybrid work and workflow innovations like generative AI. It is for these reasons Proofpoint takes a human-centric approach to data loss.
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The 2023 Gartner® Market Guide For Data Loss Prevention (DLP), which recognizes Proofpoint as a Representative Vendor, notes that when identifying a DLP solution, security and risk management leaders should “invest in a DLP solution that can understand the full lineage of the data, identify baseline activities for the user, and compare subsequent actions to the baseline activity by gathering contextual clues about the who, what, when and where of the data.” The Proofpoint Information Protection platform is the only solution that brings together the telemetry of content and user behavior across the most critical DLP channels—email, cloud applications, endpoint, and web. Our unified console supports the modern ways people work, and includes all policy management, workflows, alert management, classification sophistication, reporting, and dashboards that administrators and analysts need for accurate DLP and quick incident resolution.
“Proofpoint is a customer-first organization, so this Customers’ Choice distinction is for us an acknowledgment that they trust us as their preferred human-centric security partner to defend their data against careless, malicious and compromised users,” said Tim Choi, group vice president, product marketing, Proofpoint. “The reviews and ratings about Proofpoint Enterprise Data Loss Prevention (DLP) on Gartner® Peer Insights™ reinforce our market leadership and provide us with valuable feedback as we continue to transform the DLP space.”
SOURCE: Businesswire