Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) has partnered with BrandMuscle, Inc. (BrandMuscle), a leading provider of distributed marketing management software to launch Konica Minolta CampaignBuilder, a Web-based tool that allows dealers and authorized resellers to produce customized advertising and marketing materials for their local businesses. Konica Minolta CampaignBuilder is available to dealers and authorized resellers in the United States.
Konica Minolta CampaignBuilder is an innovative, online marketing resource that dealers and resellers can access to quickly develop professional-quality, co-branded advertising and marketing materials. Using Konica Minolta CampaignBuilder, dealers can create and deliver ads, direct mail pieces and emails to generate leads for new equipment sales, promote equipment upgrades, remind customers about maintenance appointments, and more.
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“Our goal is to arm our sales channel partners with the resources they need to grow their businesses and gain a competitive edge,” said Ted Brolsma, Creative Services Manager for Konica Minolta. “By offering a comprehensive suite of tools and services to assist them with their local marketing, we’re able to do just that.”
In addition to customizing ads and marketing materials, users can seamlessly order and track the delivery of printed materials and direct mail pieces.
“Our dealers will now have the ability to create the types of sophisticated marketing campaigns that are typically only accessible to larger organizations. Konica Minolta CampaignBuilder will help them generate sales and increase local market share while saving time and money. We are excited to offer these benefits and to help them grow their businesses.”