New AI-powered solutions address generative AI, legacy modernization and data analytics to solve industry-specific challenges
EPAM Systems, Inc., a global leader in digital transformation services and product engineering, has announced the expansion of its strategic partnership with Google Cloud. This collaboration aims to deliver cutting-edge industry solutions tailored to the media and entertainment, energy, and retail sectors. By harnessing Google Cloud’s Vertex AI platform, the enhanced partnership will empower clients with advanced generative AI capabilities, legacy system modernization, and robust data analytics, driving significant business outcomes.
Building on its established global partnership with Google Cloud, EPAM seeks to address critical industry challenges through scalable and repeatable high-value solutions. This strengthened collaboration will also include comprehensive marketing support and go-to-market strategies, ensuring successful digital transformation initiatives for Google Cloud clients under EPAM’s umbrella.
To fuel regional growth, EPAM plans to leverage its expertise in retail, energy, and media industries, alongside its strong regional presence across Ibero markets, bolstered by the acquisition of Neoris. Additionally, EPAM will enhance its financial services portfolio across Europe, North America, and APAC, thanks to its recent acquisition of First Derivative. These efforts will enable the company to provide advanced capabilities in banking and capital markets.
“We are excited to elevate our collaboration with Google Cloud, which enables us to deliver tailored, AI-powered solutions for our clients across top verticals such as energy, media and retail,” said Elaina Shekhter, Chief Marketing & Strategy Officer, EPAM. “By leveraging Google Cloud’s advanced AI technologies, enabled by the Vertex AI platform, we can drive measurable business outcomes and enhance customer value, making AI real for our clients. This expanded partnership not only strengthens our ability to create industry-specific solutions but also deepens our relationship with Google Cloud, enabling us to align more closely on delivering impactful, scalable results for our customers.”
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The enhanced partnership introduces four pioneering solutions that leverage the capabilities of Google Cloud and the Vertex AI platform. These include:
- Video Search and Indexing for Media and Entertainment: Transforming unstructured video data into searchable, actionable insights to enhance accessibility and audience engagement for internal and external users.
- JenAii™ for Retail: Enhancing customer satisfaction and driving sales through wayfinding assistance and customer education while addressing staffing shortages and margin challenges.
- Geospatial Data Visualization for Energy: Empowering better decision-making with intuitive visualization and analysis of complex datasets, utilizing EPAM and Google Cloud’s Gemini models.
- Talk to Your Data: A horizontal solution enabling clients to interact with data in plain language, simplifying complex data analysis and creating actionable visualizations and reports.
“EPAM has helped global enterprises improve everyday operations with Google Cloud’s leading AI technology,” said Colleen Kapase, VP of Channels and Partner Programs, Google Cloud. “Through this next phase of our partnership, EPAM will provide customers with the expertise and services capacity required to successfully plan, deploy and optimize every stage of a generative AI project.”
With this expanded collaboration, EPAM continues to strengthen its position as a trusted partner in driving innovation and delivering transformative AI-powered solutions across industries.