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CrowdStrike Unveils Unified Data Security for the AI Era

CrowdStrike

CrowdStrike unveiled new innovations in its Falcon® Data Protection platform, delivering real-time, unified security tailored for the way data moves in the AI era. The enhancements address the increasing risks of GenAI data leaks, insider threats, and sensitive data in motion across hybrid environments, setting a new standard for data protection and streamlining the consolidation of legacy, fragmented security tools.

“AI has reshaped how data is created and shared, but legacy data loss prevention and posture management tools weren’t built to secure data in the modern era,” said Elia Zaitsev, chief technology officer at CrowdStrike. “Falcon Data Protection follows sensitive data everywhere it moves, across devices, cloud services, SaaS applications, and GenAI workflows. By delivering the real-time visibility and enforcement customers need, we’re making it easier to consolidate cybersecurity at scale and securely innovate with AI.”

Enhanced GenAI Data Protection

As GenAI tools increasingly transform workflows, they access and move sensitive data across endpoints, cloud environments, and SaaS platforms. Traditional protections are often limited to browser activity, require complex network appliances, or can be bypassed by encryption, leaving critical gaps in local applications and runtime cloud environments. Falcon Data Protection addresses these challenges by extending real-time protection across local applications and cloud platforms, preventing accidental exposure and blocking data leakage across both managed and unmanaged GenAI tools. This comprehensive coverage enables organizations to adopt AI innovations securely, without relying on browser-only solutions.

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Consolidating Legacy DLP and DSPM

Legacy security tools were not designed for today’s dynamic data landscape. Traditional Data Loss Prevention (DLP) protects static endpoints, while Data Security Posture Management (DSPM) monitors cloud snapshots neither can effectively secure data in hybrid environments or the modern GenAI ecosystem. Falcon Data Protection replaces these fragmented tools with unified visibility and enforcement across endpoints, cloud, GenAI, and SaaS platforms. Key innovations include:

  • Complete GenAI Data Protection: Provides real-time coverage for sensitive data shared through local applications and runtime cloud environments, reducing exposure risk across all GenAI workflows.

  • Falcon Exposure Management AI Discovery: Detects LLMs, AI applications, and agents on managed endpoints to eliminate blind spots from shadow AI tools, complementing existing cloud AI discovery and Falcon Data Protection controls.

  • AI-powered Data Classification: Utilizes LLMs to accurately identify sensitive data, including credentials, secrets, and passwords, minimizing false positives while strengthening enforcement.

  • Insider Threat Dashboard and Detections: Correlates identity, HR, and data movement signals to quickly detect and respond to malicious, negligent, or compromised insider activity.

  • Unified Detections and Cross-Domain Visibility: Expands detection coverage tenfold with out-of-the-box capabilities for data loss, GenAI misuse, and insider threats across endpoints, cloud, GenAI, and SaaS platforms.

By integrating these capabilities, CrowdStrike Falcon Data Protection empowers enterprises to protect sensitive data comprehensively while simplifying cybersecurity operations in an AI-driven world.