Pure Storage, a leading provider of advanced data storage technology and services, announced major enhancements to its Pure Storage Platform, designed to help organizations unlock the full potential of AI by streamlining workflows across on-premises and cloud environments.
As artificial intelligence becomes a critical driver of business, the ability to access and manage data effectively is essential for insights, automation, and competitive advantage. Pure Storage’s Enterprise Data Cloud architecture provides a unified operating model that ensures end-to-end data control, automation, and cyber resilience, regardless of where the data resides.
“In today’s AI era, access to data is everything. Managing your data, not just storing it, is the new foundation for AI-readiness from cloud to core to edge. Success depends on having your data secure everywhere, and easily accessible anywhere, with a unified and consistent experience in real time, at scale, across any workload,” said Rob Lee, Chief Technology Officer, Pure Storage.
The Pure Storage Platform delivers agility, mobility, and consistency across distributed infrastructures, supporting a full spectrum of workloads and protocols. With the expansion of the Enterprise Data Cloud into the public cloud, Pure Storage Cloud now provides organizations with seamless access to data wherever it’s needed, enabling AI-driven innovation.
Pure Storage Cloud
For enterprises managing hybrid cloud environments, Pure Storage Cloud ensures data is always available for AI tools to leverage, train, and generate insights.
New: Pure Storage Cloud Azure Native (Generally available now)
Through the Azure Native Integrations program, Pure Storage now offers a first-of-its-kind service built for Azure VMware Solution, allowing organizations to migrate storage-heavy workloads seamlessly, decouple storage from compute, and reduce operational overhead. Offered as a fully managed Azure-native service with enterprise-grade resiliency, Pure Storage Cloud is now accessible within the Azure portal.
“Organizations looking to embrace AI and next-gen cloud services with Microsoft must first move data to Microsoft Azure. For many, migrating storage-intensive VMware workloads has been a significant challenge,” said Aung Oo, VP, Azure Storage. “That’s why we’re thrilled to partner with Pure Storage to provide an Azure Native service built for Azure VMware Solution. Together, we’re making it easier for customers to migrate data-heavy VMware workloads into Azure and quickly leverage the latest cloud innovations in AI and analytics.”
Control Your Data: Unified, Intelligent Workflows
A unified control plane lies at the heart of the Pure Storage Platform, automating data provisioning, protection, and governance across the entire enterprise.
New: Portworx® by Pure Storage Integration with Pure Fusion (Generally available H1 FY27)
This integration extends powerful fleet management capabilities to containerized and Kubevirt-based workloads across hybrid environments, enabling enterprises to maintain a single platform for all data and storage management needs.
Also Read: Cloudera Speeds AI & Analytics with Unified Secure Data
Pure1 AI Copilot Expansion
Launched as Generally Available at Pure//Accelerate 2025, AI Copilot simplifies storage management through conversational AI.
New: Portworx Pure1 AI Copilot (Generally available now)
Portworx users can now interact with clusters via AI-driven natural language queries, managing Kubernetes and Portworx environments at scale with the same simplicity as FlashArray systems.
Pure1 AI Copilot Integration with Model Context Protocol (MCP) Servers (Generally available Q4 FY26)
The AI Copilot enables IT teams to troubleshoot, provision, and optimize systems without deep technical expertise. Operating as both MCP client and server, it integrates seamlessly with internal and external tools, providing context-aware intelligence, error pattern analysis, and actionable recommendations.
Optimizing AI Workloads: Performance Meets Efficiency
AI operations demand high-performance infrastructure. Enhancements to the Pure Storage Platform focus on reducing compute, storage, and energy consumption, while boosting performance.
New: Pure Key Value Accelerator Integration with NVIDIA Dynamo (Generally available Q4 FY26)
This high-performance caching solution accelerates AI inference workloads in multi-GPU environments, lowering computational overhead and carbon footprint.
“Efficient AI inference requires rapid data access so that AI agents can provide accurate responses in fractions of a second. Integrating Pure Storage’s Key Value Accelerator with NVIDIA Dynamo will deliver an out-of-the-box path to faster and more scalable inference removing complexity, reducing latency so that enterprises can maximize the utilization of their NVIDIA AI infrastructure,” said Dion Harris, senior director, HPC, Cloud and AI Infrastructure, NVIDIA.
New: Purity Deep Reduce (Generally available H1 FY27)
This next-generation data reduction engine leverages pattern recognition and similarity-based reduction to enhance efficiency without compromising performance.
Updated: Next-Gen FlashArray Portfolio
The expanded FlashArray family supports both latency-sensitive enterprise applications and high-bandwidth AI/ML workloads. The latest additions include FlashArray//XL 190 (Generally available Q4 FY26), FlashArray//X R5, and FlashArray//C R5 (both generally available now).
With its Enterprise Data Cloud, Pure Storage delivers a unified platform to manage block, file, and object data, ensuring security, accessibility, and performance across any environment.