Circana, LLC has announced significant advancements to its next-generation Liquid AI platform, building on its original 2024 launch to further revolutionize how enterprises analyze data and make decisions, with new expanded capabilities centered on its Emiri™ agent and the introduction of the Brainwave™ solution that together aim to democratize insights across organizations. “Liquid AI technology represents a bold leap forward in enterprise intelligence, seamlessly integrating our Emiri agent, and Brainwave solution, powering real-time analysis and automation,” said Ash Patel, chief technology and transformation officer for Circana. “By combining intuitive natural-language interactions with advanced analytical capabilities, Liquid AI technology is redefining intelligence at scale by delivering a unified experience that transforms how organizations access, analyze, and act on data.” The Emiri agent, referred to as a digital teammate, provides advanced analytical capabilities coupled with an easy-to-use natural language interface that allows both expert and non-expert users to quickly create in-depth analysis and business-ready reports using its new Analysis Builder tool; with its Emiri Everywhere feature, users can easily get business-critical responses through channels such as email, SMS, and collaboration software at work, allowing for faster decision-making unencumbered by the usual limitations of traditional business intelligence software.
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On the other hand, the Brainwave solution enables faster processing of complex data analysis by automating analysis that previously took a lot of human intervention, quickly processing massive amounts of first-party and third-party data to improve business efficiency and allow for more strategic pursuits. “By combining advanced AI with unparalleled domain expertise, Circana’s Liquid AI technology continuously adapts to meet the specific needs of our clients,” added Patel. “These enhancements are just the next step in our mission to shift businesses from hindsight to foresight at unprecedented scale.” This announcement reiterates that Circana remains focused on helping businesses, particularly those in the fast, moving consumer goods, retail, and manufacturing sectors, through AI, powered analytics that facilitate data, driven strategic insights, ultimately enabling businesses to future, proof their growth amidst today’s challenging economic conditions.