m3ter, a provider of usage data infrastructure for modern software monetization, has announced an expanded integration with Salesforce to support advanced usage-based pricing within Agentforce Revenue Management. The update improves the M3ter Connector for Salesforce, available on the Salesforce AppExchange, allowing for easy connectivity between Revenue Cloud Advanced (RCA), Revenue Cloud Billing (RCB), Agentforce Sales, and Salesforce CPQ. This enables businesses to configure their usage management within Salesforce while also automating the flow of data between the two tools, allowing businesses to better manage their product usage with their revenue operations. M3ter has also been selected by Salesforce as an advanced metering and rating partner for their revenue management system, allowing businesses to deliver advanced rating, mediation, and usage-based pricing for their complex digital services and products. This comes at a time when the industry is shifting towards consumption-based and AI-based services, where businesses increasingly need tools that can help them bridge their usage data with their billing, rating, and revenue operations. “Companies are rapidly adopting usage-based and AI-driven offerings, making it more important than ever to connect product usage to billing and revenue processes. Agentforce Revenue Management provides customers with an end-to-end revenue platform, and our integration with m3ter helps organizations accelerate complex usage and consumption monetization – while maintaining the visibility, governance, and control required to scale,” said Meredith Schmidt, EVP Salesforce Revenue Cloud, and a m3ter board member.
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The enhanced connector allows businesses to automate usage data processing, complex billing calculations, and data synchronization across CRM, finance, and monetization systems without replacing existing enterprise software. By acting as an infrastructure layer for advanced usage pricing, the platform helps companies transition from traditional subscription models to more flexible consumption-based revenue models while maintaining operational scale. “Working closely with Salesforce reinforces our leadership in the category of quote-to-cash infrastructure to enable modern monetization approaches,” said Griffin Parry, m3ter CEO and Co-Founder. “Our core mission is to enable usage-based pricing at scale, and the companies who are pioneering with usage-based pricing use Salesforce.” m3ter’s platform supports enterprise software providers such as Entrust, ClickHouse, Snyk, and Matillion by processing usage data, performing complex rating, and automating quote-to-cash workflows, helping organizations adopt modern pricing strategies while reducing operational complexity and improving revenue visibility.