Microsoft, Postel, and Audiencerate have partnered to deliver an advanced data and AI-driven marketing platform aimed at helping Italian SMEs enhance customer engagement and competitiveness. This integrated solution takes advantage of the AI and cloud computing abilities of Microsoft combined with the omnichannel communications network of Postel and the data intelligence software of Audiencerate. This will allow enterprises to monitor market trends, utilize first-party data, and run targeted marketing campaigns through multiple platforms. The aim is to offer affordable access to top-of-the-line technologies that can be leveraged by small and medium-sized enterprises in order to create strategies based on insights obtained from data and improve their customer relationships at all stages.
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The solution also integrates Azure AI, making sophisticated data activation capabilities accessible to smaller businesses. “With this partnership we place data at the heart of the growth strategy of Italian SMEs, offering them AI and digital marketing tools that until today were the exclusive preserve of the major players,” said Gianluca Leotta, President of Audiencerate. The platform will continue to evolve with added automation features and expanded communication channels.