Australian B2B payments platform pay.com.au has appointed David Walsh as Chief Marketing Officer. The strategic addition to the executive team comes as the Melbourne-based fintech accelerates its market expansion and scales its digital payments ecosystem.
Walsh announced his new role via LinkedIn, reflecting on the company’s trajectory and expressing enthusiasm for leading its marketing strategy as it enters a new phase of growth. As Chief Marketing Officer, he will oversee brand strategy, customer acquisition, product marketing, and market positioning across regional and international growth channels.
Founded to help small-to-medium enterprises (SMEs) and corporate clients maximize rewards and streamline cash flow, pay.com.au enables businesses to earn credit card rewards and frequent flyer points on standard business expenses including supplier invoices, ATO tax payments, and payroll. The platform integrates card processing infrastructure with rewards systems, giving businesses flexible payment options and capital efficiency.
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The appointment comes during a period of sustained demand for B2B fintech platforms that optimize working capital and offer differentiated value propositions for business transactions. Walsh’s background in brand scaling and growth marketing aligns with pay.com.au’s focus on broadening user adoption, strengthening strategic partnerships, and establishing deeper market share within the evolving payments landscape.
His leadership will be key as pay.com.au continues to enhance its platform capabilities, expand merchant integration, and deliver value to Australian businesses seeking modern financial solutions.