Jasper Announces Jasper Brand Voice, Giving Businesses the Power to Create On-brand Content at Scale


Jasper, a generative AI platform, announced the launch of Jasper Brand Voice, a new product offering designed to make generative AI outputs less generic and more aligned with a brand’s identity.

Businesses face impossibly high content demands. AI writing tools help, but outputs often lack authenticity and alignment with the company’s brand. Jasper Brand Voice enables users to build a memory bank that securely and automatically infuses their AI model with company and product facts, brand tones and style guidelines specific to their company. So when a marketing team uses AI to help develop a 200-asset product launch, each piece can be aligned, on-message and on-brand.

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“Today AI assistance is available to all, but personalized to none,” said Shane Orlick, President of Jasper. “We have a deep respect for the power of a company’s brand, and credit it for much of our own success. We see Jasper Brand Voice as a critical part of how brands can scale their content strategies without losing what makes them unique.”

Jasper’s AI Engine is unique in that it can pull from a variety of different models – from OpenAI’s to Cohere’s to Anthropic’s – choosing the right model for the job and increasing reliability. From there, Jasper’s engine enriches the AI with the context an individual business has provided on its company, products and brand guidelines. This is done securely, without passing that information through to the third-party language models, so your information is never used to train common models.

SOURCE: PR Newswire