Mastercard extended its growing music footprint with the launch of the Web3-based Mastercard Artist Accelerator program. Web3’s capabilities have the potential to open a new dimension for music content creation, collaboration and ownership; however, this nascent space has yet to fully deliver—particularly for emerging artists. The Mastercard Artist Accelerator will connect select artists from around the world with notable mentors and a dynamic fanbase as they learn and create in Web3. The program culminates later in 2023 with a livestreamed artist showcase.
“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology”
Kicking off in spring 2023, the Mastercard Artist Accelerator will prepare five emerging artists—such as musicians, DJs, producers—with the tools, skills, and access to forge their own musical paths in the digital economy. The artists will gain exclusive access to special events, music releases and more. A first-of-its-kind curriculum will teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.
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Designed as a space for creators to come together and grow their music communities, the Mastercard Artist Accelerator also invites fans to have a seat at the table. The Mastercard Music Pass, a limited edition NFT, will give holders access to the exclusive Web3 x Music educational materials, unique resources through our collaborations and priceless experiences – in real life and the metaverse. With this token, fans can join the platform and learn alongside artists to sharpen their own tools and knowledge of the space.
“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer. “Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment and grow together.”
Raja announced the Mastercard Artist Accelerator from the stage at the Consumer Electronics Show earlier today with Polygon Studios. Mastercard has tapped the Polygon blockchain to power these fan-driven artist experiences.
SOURCE: Businesswire