Syniverse, “the world’s most connected company,”® is unveiling its Messaging Hub, a comprehensive solution that empowers Mobile Network Operators (MNOs) to monetize and gain greater control of their application-to-person (A2P) messaging traffic, at MWC Barcelona 2024.
This purpose-built, modular, white-label messaging platform enables MNOs to offer A2P messaging capabilities directly to businesses of any size without needing to invest in infrastructure and operations. It optimizes the monetization of their existing A2P traffic and increases visibility and control of the types of messages that cross their network.
MNOs can also deliver a quality customer experience by reducing the number of fraudulent, harmful, or spam text messages their subscribers receive, and a high-touch service lets them outsource day-to-day hub operations to Syniverse until they’re ready to assume control.
“Mobile Network Operators around the world can identify new and incremental revenue streams and expand on what they’re already offering by providing A2P messaging directly to businesses of any size,” said John Wick, Chief Product Officer of Syniverse. “Syniverse has helped MNOs monetize their network assets for more than three decades, and with 5G networks poised to transform the ways we remain connected, our Messaging Hub will help them leverage their brand and reputation while futureproofing their messaging business.”
With Syniverse’s Messaging Hub, MNOs can act as their own aggregator by routing messages through the channels that customers are using across different networks. And, as their own aggregator, MNOs can do more than just eliminate costly aggregator fees: they can introduce a charging hierarchy on message type, govern A2P campaign rules, and take back over-the-top (OTT) traffic.
Additionally, MNOs can ensure compliance with emerging mandates as regulators worldwide continue introducing legislation to protect subscribers from spam. Syniverse’s Messaging Trust, available as part of the Messaging Hub, identifies and eliminates unwanted messages, thereby improving the end user experience and reducing message termination costs.
As a modular solution, the Messaging Hub can be tailored to an MNO’s specific business and technical requirements, allowing it to fit alongside any existing or proprietary technology already in place. And, with a history of successfully white-labeling its roaming capabilities for other carriers, Syniverse has demonstrated it can provide business-critical services in a customer’s branding for decades.
SOURCE: Businesswire