Definitive Healthcare has launched a suite of new upgrades to its healthcare data and analytics platform that will enable users to have increased visibility into the market and enabling them to make faster, data-driven decisions. These upgrades include expanded medical claims data, new CRM integrations, direct access to healthcare professional data in Salesforce and new AI-powered search tools.
According to the company’s announcement, all the above-mentioned updates are going to allow healthcare companies to get access to intelligence more easily and incorporate it into sales, marketing, product development, and strategy creation processes. Through integration of healthcare intelligence into common business processes, companies will be able to spot different market opportunities and engage with the healthcare landscape better.
One of the most important improvements introduced by Definitive Healthcare includes expanding the Atlas All-Payor Claims dataset. Now the database will contain more details about various types of healthcare activities, diagnoses, and payor information. Combined with the company’s provider affiliation and reference data, the claims intelligence offers a more complete view of healthcare networks, referral relationships, and provider activity.
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The company also announced a new integration with HubSpot, allowing users to access healthcare reference, financial, clinical, and affiliation data directly within the CRM platform. The integration is designed to help sales and marketing teams improve prospecting and targeting efficiency.
“Working directly with Definitive Healthcare to integrate their data into our HubSpot environment not only saved time and money we had been spending on a third-party integrations partner, but also helped us to add new fields, enabling insights into organizational affiliations, new markets, and prospective pricing models,” said Andrea Weiss, vice president of marketing at Medisolv. “The DH team was great to work with and made the integration easy to set up.”
Additionally, Salesforce users, including organizations leveraging Agentforce Health and Agentforce Life Sciences, can now access affiliated healthcare professional data directly inside Salesforce through Definitive Connect. The enhancement enables teams to identify and engage physicians and healthcare professionals more effectively using specialty, location, and affiliation data.
Definitive Healthcare also unveiled new AI-powered search capabilities that allow users to interact with healthcare datasets using conversational queries. The company said these features will reduce manual research efforts while helping teams quickly uncover relevant organizations, experts, and healthcare professionals across the industry.