Kaspersky announced the launch of early access to its new, simplified consumer solutions portfolio, available on a subscription basis. Along with a new range of brand names, the reinvented product line brings an enhanced user interface and experience across multiple platforms. It also introduces a variety of features covering each category of contemporary consumer protection: security, privacy, performance and identity. Initially launching in four markets[1], the portfolio will begin its global rollout later this year.
Kaspersky detection systems discovered an average of 380,000 new malicious files per day in 2021, an increase of 20,000 files per day compared to 2020. There are also new types of threats continuing to emerge, from advanced stealers targeting the accounts of popular online gaming platforms or cryptowallets, to stalkerware that enables a perpetrator to secretly spy on another person’s private life via a mobile device. It is therefore important for users to have the answers to all possible scenarios, so they can carry on living their digital lives with confidence, whether it’s “farming gold” in their favorite MMORPG, introducing kids to their first tablet, arranging a video call for senior members of the family or simply looking to explore and try the next big thing like building a smart home or taking a tour of the metaverse.
In order to respond to these developing challenges and needs, Kaspersky has reimagined its consumer protection beyond antivirus and laid out its new vision for the upcoming years.
Introducing the new Kaspersky offerings: from standard to premium
The new simplified product line has been divided into three plans – Kaspersky Standard, Kaspersky Plus and Kaspersky Premium. The updated range of plans is now platform agnostic, and every one provides protection for different types of devices running Windows, Mac, iOS and Android. These are all designed to reflect the level of functionality available to users from across the entire ecosystem of the company’s consumer services.
Consumers who choose Kaspersky Standard will receive security functionality, including real-time protection against the latest digital threats, as well as Safe Browsing and Anti-Phishing to provide defense from dangerous websites, downloads and extensions. The Standard plan also offers users a Pre-Kaspersky virus removal tool that can find and remove viruses that may have found their way onto users’ PCs before they installed Kaspersky. On top of this, the plan includes a Firewall and Network Monitor which shows which apps are connected to the internet.