Identiv NFC-Enabled Smart Packaging Drives Outstanding Results

Identiv, Inc , global digital security and identification leader in the Internet of Things (IoT), announced the successful completion of the pilot launch of Identiv’s near field communication (NFC)-enabled smart packaging for OTACA Tequila. With over 5,000 bottles of tequila successfully digitized during the pilot launch, OTACA plans to ramp its production plans with Identiv to an additional 50,000 bottles of Reposado tequila in the first quarter of 2023.

Over 5,000 OTACA Tequila bottles digitized with Identiv’s tap-and-go NFC in pilot launch

In October 2021, Identiv announced a collaboration with OTACA Tequila to expand smart packaging innovations with NFC-enabled authentication, transparency, customer loyalty, and brand awareness. High-performing NTAG 210u NFC tags power the new smart packaging solution attached to the top of OTACA Tequila bottles. OTACA is the first spirits company to fully digitize its product offerings with NFC.

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“From the proof of concept to pilot and now the upcoming production phase, our collaboration with OTACA has delivered significant results,” said Amir Khoshniyati, VP and GM, Transponders, Identiv. “The market demand for OTACA continues to grow. Our NFC tags on OTACA Tequila bottles are propelling global sales by facilitating re-orders, while delivering unparalleled insights into consumer habits and behaviors,” added Khoshniyati.

“We have worked hard to create a highly personalized experience for our OTACA Tequila customers,” said Anthony Accetta, CEO and Founder, OTACA Tequila. “Each purchased bottle maps a journey, inviting a digital touchpoint with product provenance and authentication upon every consumer NFC tag tap. We’re looking forward to further growth with Identiv, including plans to expand with Anejo,” stated Accetta.

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