Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it has entered into a strategic partnership with 55Haitao.com (“55Haitao”), a leading Chinese cashback shopping guide focused on helping Chinese consumers save money when buying from overseas online stores. Aurora Mobile provides 55Haitao with its push notification solution JPush to help the platform carry out intelligent, accurate, and timely push messaging about promotions and cashback rewards to users, allowing them to easily access useful information among the mass of promotional information. It will effectively facilitate e-commerce transactions and bring 55Haitao more opportunities to deliver sustainable growth.
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Accurate push messaging effectively improves e-commerce marketing efficiency
55Haitao provides extensive, diversified, value-for-money products on its platform, and pushes notifications about time-sensitive discounts, large-amount coupons, cashback rewards and other benefits to users. The shopping guide is very popular among young people, especially Generation Z consumers.
For example, during the recent Summer Shopping Festival of 55Haitao, JPush helped 55Haitao push notifications of rewards information and hot-selling products from more than 7,000 official e-commerce websites such as Amazon, GNC, and Rakuten, with millisecond-level push speed, which benefitted both the platforms and the users.