Impremedia and Deutsche Welle announced a partnership that will bring video content and news articles from the German broadcaster to over 40 million Spanish-speaking readers in the United States.
“This partnership will strengthen our content offer in areas such as International News, Science, Business News, and more. We are looking forward to sharing DW videos and articles on our websites and social media properties”
Content from DW Español, the regional version of Deutsche Welle for the Americas, will appear on Impremedia’s leading digital outlets such as La Opinión, El Diario and La Raza.
Those publications rank among the most widely read, reputable, and prestigious Spanish-language media in the United States, backed by a history of more than 100 years of informing and supporting the Hispanic community in that country.
“This partnership will strengthen our content offer in areas such as International News, Science, Business News, and more. We are looking forward to sharing DW videos and articles on our websites and social media properties,” says Rafael Cores, Impremedia’s VP of Content.
Impremedia’s partnership with Deutsche Welle comes at a pivotal moment for the company, having recently been acquired by My Code, the largest multicultural digital media platform in the United States which enables publishers, storytellers, brands and agencies to connect with multidimensional and diverse audiences. With My Code’s proprietary insights, targetable datasets, and ability to deliver culturally resonant content, Impremedia will enable Deutsche Welle to reach Hispanic audiences in the United States at scale with unparalleled authenticity.
Iván Adaime, President of Impremedia, says: “I am delighted that we are partnering with Deutsche Welle. Complementing our own award-winning journalism, the partnership will bring reputed content from one of the most trusted brands in the world.”
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“We are happy to partner with Impremedia, as this cooperation presents an opportunity to extend the distribution of our content in the US. We are looking forward to a fruitful and lasting collaboration, in order to reach the Hispanic audience in this market,” says Sylvia Viljoen, DW’s Head of Distribution America.
Impremedia is the leading news and lifestyle company serving the Spanish-speaking Latino community in the United States. It has a digital and print portfolio of trusted, influential brands that reach a highly engaged, multi-generational Hispanic audience. La Opinión, founded in 1926 in Los Angeles is the nation’s #1 Spanish-language daily newspaper, while El Diario, founded in 1913 in New York is the oldest Spanish-speaking daily in the United States. It also publishes La Raza in Chicago, La Opinión de la Bahía in San Francisco.