OneTrust, the market-defining leader for trust intelligence, unveiled innovations to help organizations manage the complexity of their trust programs, better understand their data to activate and use it, be more resilient against emerging threats, and unlock productivity when navigating compliance. These innovations include new capabilities across OneTrust’s Trust Intelligence Platform and four clouds: Privacy & Data Governance, GRC & Security Assurance, Ethics & Compliance, and ESG & Sustainability.
“With the increase of importance in first-party data and use of AI, trust has quickly become the ultimate enabler for innovation,” said Blake Brannon, Chief Product and Strategy Officer at OneTrust. “Every innovation you deliver as a business, whether it’s digital or operational, requires trust. At OneTrust, we are building the solutions that enable our customers to transform siloed compliance initiatives into world-class, coordinated trust programs.”
OneTrust’s Trust Intelligence Platform helps companies build and scale trust, surface and mitigate risks, collaborate across data siloes, and go beyond compliance. According to IDC1, “OneTrust created a trust platform that not only enables better privacy compliance outcomes for its clients but manages other types of risk.”
OneTrust’s latest innovations include:
Responsible AI
- AI Governance: Responsible AI starts with visibility into AI systems, their foundational models, and the datasets used for training. OneTrust AI Governance helps organizations govern AI and mitigate risk across the business. They can discover where AI and ML are being used, built, or procured, and evaluate the risks to demonstrate trust and compliance with global requirements. Maintain an inventory of AI technology across the business. Assess AI for bias, fairness, and transparency against global laws and frameworks. Evaluate use cases, surface risks, and govern every phase of AI development.
Privacy and Consent
- Localized Consent Action: Enterprises need scalable and flexible solutions to collect first-party data from global audiences and meet regional compliance requirements. Now, companies can leverage user location to deliver dynamic experiences while enforcing consent in downstream systems. Automate user-tailored engagement and trigger compliance requirements, like double opt-in or location-driven marketing, based on location.
- Consent Support for TCF2.2, GPP, and Google: OneTrust’s CMP is now Google certified and provides support for IAB TCF 2.2 and GPP for multiple US states. This allows customers to protect ad monetization and deliver consent-based ads by streamlining the collection and transmission of consent signals from sites and apps downstream to ad tech providers.
Data Discovery and Governance
- Data Catalog Integration: Now, customers can seamlessly integrate OneTrust’s leading data discovery and classification into existing data catalogs. Enrich data catalogs by automatically synchronizing data, classifications, and regulatory intelligence from OneTrust into data catalogs. Continue using system-of-record for data cataloging while adding industry-leading data insights from OneTrust.
- Access Insights Dashboards: OneTrust is making it easier for companies to understand what sensitive data risk they have due to inadequate access permissions on sensitive data sets. This allows quick identification of data-related risks present across an organization’s data ecosystem.
- Data Policy Enforcement: In order to reduce data risk and ensure compliance, companies need the tools to build policies and automate mitigating actions. Now, customers can configure new data policies to identify data in violation of data protection and retention policies. Review, triage, and share the policy violations for remediation in the source system. Rescan the violations to validate that remediation efforts were successful.
SOURCE: Prnewswire