Aryaka, the leader and first to deliver Unified SASE as a Service, has been honored by CRN, a brand of The Channel Company, with inclusion in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals.
The breadth and depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set vendors apart and play a key role in boosting their partners’ long-term growth.
The Aryaka Accelerate Global Partner Program was launched in January 2022 to create a frictionless environment that sets partners up for success by eliminating unnecessary guardrails, rules and mousetraps in other partner programs. Aryaka has taken an “un-telco” approach by being easy to work with and surrounding partners with all the resources they need, including co-selling and co-marketing support.
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The Aryaka Accelerate Channel Partner Program strengthens the company’s channel-first commitment to partners of all types, including managed services providers (MSPs), value-added resellers (VARs), hardware distributors, technology services distributors and sales agents.
As part of the Aryaka Accelerate Global Partner Program, Aryaka also has programs for specific partners, including:
- Aryaka DRIVE: The Aryaka DRIVE program includes the company’s strategic channel partnerships, including technology services distributors (TSDs) AVANT Communications, Telarus, Intelisys and Bridgepointe in the U.S. and its white-label reseller partners Deutsche Telekom in Germany and SoftBank in APAC. These strategic channel partnerships represent 79 percent of Aryaka’s revenue.
- Aryaka THROTTLE: In January 2023, Aryaka introduced Aryaka THROTTLE, an elite seller program that offers unprecedented sales and support to partners with designated marketing, customer service and business development resources. Notably, it offers access to business development reps (BDRs) for qualified lead generation.
- Aryaka IGNYTE: In April 2023, Aryaka rolled out Aryaka IGNYTE, a reseller partner program for VARs and SIs across the globe, particularly in Europe, the Middle East and Africa (EMEA), that offers competitive pricing and discounts along with sales and marketing support focused on pipeline creation.
“Aryaka’s indirect sales channel programs are successful because we are as committed to supporting our partners as they are in growing their businesses,” said Craig Patterson, Senior Vice President of Global Channels for Aryaka. “We offer joint go-to-market initiatives, including strategic account mapping, ‘sell for’ or ‘sell with’ models, evergreen commissions and even account-based sales and marketing leads, where we will hand off Aryaka-sourced leads to partners. We fully understand that partners need more from their providers to compete in today’s market, and the Aryaka Channel Team is fully prepared to meet our partners’ go-to-market needs.”
“Recognition on this list reflects the value of spotlighted vendor partner programs and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This recognition empowers solution providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner program and the vendors who demonstrate dedication to their partner community.”
SOURCE: PRWeb