Oma Fertility, a full-service fertility clinic that combines AI and robotics in the lab and human-centered care in the clinic, announced new strategic collaborations with key agency partners in an effort to accelerate nationwide growth and reach more patients with its technology and improved patient experience.
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Oma Fertility’s new strategic partnership agencies include:
- Fuseproject has been chosen to develop brand strategy and identity along with clinic design
- Doyle, Dane, and Bernbach (DDB) of Chicago to oversee brand creative and paid marketing strategies
- Jack Taylor to manage public relations, corporate reputation, strategic partnerships and executive visibility
- Toast Media Group to oversee owned platforms, social media strategy & creative development and community cultivation
“Strategic partners are an important part of the Oma Fertility growth strategy, and we are pleased to add Fuseproject, DDB, Jack Taylor and Toast Media Group into our ecosystem,” said Seth Goldberg, Chief Marketing Officer of Oma Fertility. “Although 19 percent of women and 10 percent of men struggle with infertility, the fertility category is often viewed as unwelcoming and difficult to navigate. Oma is transforming and modernizing the fertility industry and we look forward to our new partners helping us bring our brand to life.”
As a category disrupter, Oma Fertility offers an empathetic solution to empower growing families by providing science forward, affordable fertility treatment that sets a new standard in IVF success rates.
Oma is improving IVF outcomes with its Oma Sperm InSight™, patented technology that helps embryologists identify the most promising sperm cell to pair with an egg in IVF. The clinics also offer patients care advocates and education while prioritizing doctor-patient relationships.