SiteSeer Technologies, the Boise-based creator of analytics software, SiteSeer Professional, has enhanced the match score feature for clients that use the software’s Void Analysis tool.
Void Analysis matches tenants with available real estate by assessing goods and services that are in demand in a trade area and tenant preferences (as well as the types of cotenants they typically co-locate with). The tool then identifies possible retail, restaurant and other chain businesses for a site.
While all void analysis tools seek to identify potential tenants for your shopping center vacancies, Void Analysis Pro by SiteSeer also determines how well thousands of potential retailers, restaurants and service providers match your site’s unique characteristics. SiteSeer’s proprietary algorithm, match score, was recently redesigned to not only increase the number of factors being evaluated for each tenant, but also to emphasize the factors that are most meaningful to each tenant.
“We’re constantly looking for ways to improve the features of SiteSeer,” says Tom Kessler, chief information officer of SiteSeer Technologies. “When we developed match score, we recognized that conventional void analysis was inefficient. It required users to wade through a long list of tenants in hopes of finding a match. Our latest update to match score improves on a formula that has proven to prioritize the best chain businesses for your center. This is a win-win for brokers/developers and the businesses that operate in those centers.”
Learn more about the match score feature by contacting the SiteSeer team at 866-524-2804
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SiteSeer Technologies, LLC, provides a suite of software, professional services, consulting and support for site selection and market analysis. Its flagship Software-as-a-Service, SiteSeer Professional, is a web-based analytics platform that helps businesses make data-driven location decisions through mapping, demographics, custom reporting, analytics, and predictive modeling tools. The SiteSeer Professional product suite also includes a real estate analytics tool (Void Analysis Pro) and a territory management tool (Automated Territory Optimization Model (ATOM)).