Nominal, an AI company, has helped finance teams save over 50,000 hours of manual accounting work. It has announced a major rebrand and introduced a new category called Agentic Performance Management (APM). This shift moves from traditional automation to fully autonomous finance operations. Founded in 2023, Nominal seeks to eliminate inefficiencies in ERP systems. Many still require manual work, even after years of promises about “automation.” Nominal argues that existing tools only assist finance teams rather than executing end-to-end workflows. With APM, the company introduces intelligent agents capable of independently handling critical accounting tasks such as reconciliations, journal entries, variance analysis, and financial consolidation, reducing dependency on human intervention.
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“We created Agentic Performance Management because no existing category described what we actually do. We don’t assist finance teams. We act for them,” said Guy Leibovitz, CEO and Co-founder of Nominal. Early deployments show significant operational impact, including dramatic reductions in workload for finance teams at companies like Team Car Care and GSPP. Backed by $30 million in total funding, Nominal positions APM as the next evolution of finance technology, enabling continuous close processes, improved accuracy, and a structural transformation in how finance functions operate.