Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced that QYOU Media India, which produces and distributes content created by social media and digital content stars, has partnered with Amagi to grow its viewership and ad-based revenue in India.
The partnership leverages Amagi’s state-of-the-art cloud technology for channel creation, and distribution – Amagi CLOUDPORT – to bring its premium content to leading OTT platforms. QYOU Media India also relies on Amagi’s best-in-class Dynamic Ad Insertion (DAI) solution with advanced analytics – Amagi THUNDERSTORM – to monetize its content effectively.
Founded and created by industry veterans from Lionsgate, MTV, Disney, and Sony, QYOU Media India curates, produces and distributes multi-genre entertainment content across linear TV, Smart TV, OTT and app-based platforms. The network is using Amagi’s cloud solutions to create and distribute its channels, The Q Kahaniyan, The Q Comedistaan, and most recently, Q GameX to platforms such as Samsung TV Plus, Cloud TV, TCL, Jio TV, MX Player and more. While QYOU Media India’s partnership with Amagi is currently focused on enlarging its consumer base in India, the company intends to utilize Amagi’s expansive global distribution network to reach more viewers in the US and EMEA regions in the coming months.
“QYOU Media India has been going from strength to strength, growing both in viewership and revenues. It has been a pleasure to partner with them in their growth journey as they go on to engage newer audiences and platforms with an emphasis on differentiated quality content,” said Srinivasan KA, Co-founder, Amagi.
“Amagi’s extensive and impressive channel creation, distribution, and monetization capabilities have helped us grow our revenues steadily while enabling us to engage viewers across a vast network of linear and OTT platforms,” said Krishna Menon, COO, QYOU Media India.
Amagi provides a complete suite of solutions for channel creation, distribution and monetization. Amagi’s global clients include ABS-CBN, AccuWeather, A+E Networks UK, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel and Vice Media among others.