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Certinia Elevates Services Business Efficiency and Predictability with New Certinia AI, Forecasting Accuracy, and Resource Management Capabilities

Certinia

Certinia, the platform for services businesses, announced new advanced AI capabilities and a wide range of enhancements to its Services-as-a-Business platform. Users gain practical benefits like time-saving features for accounting, improved forecast accuracy, and smarter resource planning — all in one simple-to-use interface.

Certinia AI Driving Transformation in Finance and Services Operations

Certinia has introduced the most advanced purpose-built AI for services businesses available today with state-of-the-art predictive modeling seamlessly integrated across the portfolio. Known as “Certinia AI”, this expanding set of capabilities provides accurate predictions for days to pay in Cash Flow Forecasting, enhances margin optimization in Services Delivery, and offers project delivery insights to mitigate risks in scheduled work. Certinia is actively expanding its AI capabilities, developing several new use cases designed to further streamline workflows in service-oriented businesses.

The pragmatic approach guiding Certinia AI significantly reduces the risks commonly associated with AI adoption by embedding AI directly into existing business processes, providing users with the insights they need, precisely when and where they need them. Models are trained on customers’ own data to deliver actionable insights. Users can view the attributes of the model, its accuracy, and understand how it can be continually improved. Over time, the model assesses the accuracy of its predictions against actual outcomes, enhancing its reliability. As a result, professional services teams now are more empowered than ever to harness AI capabilities to tackle practical, scalable, real-world use cases in finance and professional services.

Additional Certinia Winter Release Highlights:

  • Streamlining Accounting Workflows
    Improvements to accounting workflows designed for Financial Controllers and Analysts enable them to efficiently compile and disseminate comprehensive reports to stakeholders, including board members. This release includes investments across allocation templates, bank reconciliations, period close playbooks and reporting to streamline accounting workflows in the period close process. These advancements will help to accelerate the efficiency of accounting teams and strengthen their ability to influence strategic business outcomes.
  • Evolving Forecasting Capabilities with Extended Planning & Analysis (XP&A)
    CFOs will benefit from a pivotal shift in financial planning to deliver a more accurate and comprehensive view of an organization’s financial health with Certinia’s transition from Financial Planning & Analysis (FP&A) to Extended Planning and Analysis (XP&A). XP&A goes beyond traditional financials to incorporate operations, sales, HR, and other critical functions into one holistic view of business-wide performance. This release includes capabilities for greater modeling flexibility such as advanced what-if scenario forecasting, and a range of ease-of-use improvements marked by the release of new use case templates. Additionally, this release extends Financial Report Builder to Extended Report Builder (XRB), providing non-financial reporting for Certinia PS Cloud and ERP customers. The evolution to modern XP&A capabilities in this release signals a new era of intelligence and strategic foresight in services business planning.

SOURCE: Businesswire