Seasoned industry leader tapped to help pharma reimagine their go-to-market strategies and direct-to-patient models
GoodRx, the leading platform for medication savings in the U.S., announced the appointment of Laura Jensen as Chief Commercial Officer and President of Pharma Solutions, effective July 28, 2025. In this role, Laura will lead the company’s Pharma Manufacturer Solutions offering and oversee strategic initiatives aimed at growing and enhancing innovative partnerships across the pharmaceutical industry. Her deep cross-sector experience uniquely positions her to help revolutionize how patients access and afford their medications through the GoodRx platform.
Laura joins GoodRx from Amazon Pharmacy, where she served as Head of Manufacturer & Prescriber Business Development. There, she led strategic partnerships that reimagined how patients access and manage their medications across both Amazon Pharmacy and PillPack. Her team was responsible for developing integrated experiences that connect prescribers and pharmacy workflows, driving innovation in patient engagement and health outcomes.
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“We are thrilled to have Laura join our executive team,” said Wendy Barnes, President and Chief Executive Officer of GoodRx. “We believe her deep experience across pharmaceutical, consumer health, and pharmacy ecosystems—combined with her passion for improving patient access—makes her uniquely suited to lead our growing Pharma Manufacturer Solutions business. We are confident that Laura will help us deepen our impact and accelerate growth, ultimately helping the industry reimagine how patients access the care they need.”
Prior to her time at Amazon Pharmacy and PillPack, Laura held influential roles at several leading pharmaceutical companies, including UCB and GlaxoSmithKline, where she led initiatives focused on sales, marketing, operations, and commercial innovation. Her cross-functional industry expertise and holistic view of the healthcare ecosystem will help ensure GoodRx continues pioneering new ways to advance patient access and affordability.
“Now, more than ever, pharma companies recognize that patients are looking for new ways to access their medications in the changing ecosystem of healthcare,” said Jensen. “I’m thrilled to join the GoodRx team that has built the most trusted and widely used medication savings platform by consumers and healthcare professionals in the country. By combining GoodRx’s large reach and scale with innovative access solutions, we have an incredible opportunity to help more people start and stay on the treatments they need.”
Source: Businesswire