BlueGlass Interactive, Inc. an innovative Internet marketing company specializing in social media marketing and search engine optimization, announced the acquisition of Voltier Digital, a digital agency specializing in content marketing, infographic creation and data visualization. As part of the agreement, all Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams.
“It’s hard to express how excited our team is about joining BlueGlass,” said Nicholas Santillo, CEO of Voltier Digital. “We have watched the impressive trajectory BlueGlass has taken since it’s inception and we are eager to add our team’s experience to an already stellar group of Internet marketing visionaries.”
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The terms of the deal were not disclosed, but BlueGlass Interactive Co-founder Chris Winfield described the move as strategic:
“I first started working with the team at Voltier in 2007 and I have always been amazed at their ability to constantly innovate and stay at the forefront of the inbound marketing industry. The need for companies to implement and execute effective content marketing strategies is constantly increasing, so we are thrilled to have one of the leaders in this space become a part of BlueGlass.”
According to a recent study by the Custom Content Council, more than 75% of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing.
The acquisition enhances BlueGlass Interactive’s marketing capabilities, adding more key industry experts to a seasoned team, which includes prominent digital professionals such as Chris Winfield, Greg Boser, Loren Baker, Danielle Winfield and their recently appointed Chairman, Richard Zwicky.
BlueGlass Interactive’s digital offering includes search and social media marketing services. With Voltier Digital, the service offering grows to include infographics, data vizualization, and kinetic typography.
About BlueGlass Interactive:
BlueGlass Interactive, Inc. is dedicated to changing the way companies market themselves online with extraordinary strategies, service & software powered by the best minds in Internet marketing. BlueGlass is headquartered in Tampa, FL with offices in Los Angeles, New York and Australia.