Charity Bids, providers of the world’s most advanced auction software built specifically for non-profit fundraising announced the launch of a revolutionary corporate social responsibility platform.
Charity Bids’ solutions create a forum for corporations and consumers to do good in the world, while doing well for themselves. Charity Bids is partnering with corporations that share Charity Bids’ vision: to help consumers give back to the world and contribute to charitable causes through purchasing decisions that reflect their world view. Together, corporations and Charity Bids can allow consumers to purchase items through a socially responsible avenue that benefits them as well as non-profit organizations – creating heartfelt associations and loyalty with both corporate sponsors and their partner beneficiaries.
Using a proprietary design wizard, Charity Bids offers a comprehensive solution that allows corporations to fully customize and seamlessly embed and integrate commerce interfaces into their existing web sites within minutes. In addition corporations can launch a CSR social media campaign by embedding Charity Bids’ Facebook application into their Facebook fan pages.
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By engaging consumers through Charity Bids’ corporate social responsibility solutions, corporations overcome traditional barriers in reaching their target market by directing marketing and sales efforts to consumers who display interest in their products and services through a charitable gateway. In addition, corporations benefit from the following features:
Interactive Marketing – Alongside the sales platform, Charity Bids can tailor interactive, narrowcast marketing features for each corporation including customized branding, featured streaming audio/video presentations and banner ads on item pages.
Visibility – Charity Bids’ corporate social responsibility platform enables corporations to achieve incomparable exposure to their most desirable consumer demographic for a fraction of the cost of a web, print or broadcast marketing campaign.
Sales Generation – Charity Bids’ consumer intelligence engine delivers thousands of ready-to-buy customers directly to a corporation, ensuring sales generation. In addition to the primary commerce vehicle, Charity Bids’ solutions allow each corporation to narrowcast through registrants who have already demonstrated a preparedness to purchase a specific product type.
Demographic Impact – Charity Bids’ platform allows each corporation to identify and determine which targeted demographic benefits their sales efforts.
Brand Affinity – Charity Bids’ solutions place each corporation in the sightlines of millions of consumers within its target market, creating heartfelt association and brand affinity.
“Corporations are constantly searching for CSR strategies and ideas that generate real impact and achieve their objectives,” said Israel Schachter, co-founder and CEO of Charity Bids. “Our revolutionary CSR solutions allow corporations to engage targeted audiences, measure their program’s impact in real time and even leverage their social media assets.”
About Charity Bids: Built by a team of longtime volunteer fundraisers, Charity Bids is a turn-key web and social media platform created exclusively for non-profit fundraising. Charity Bids creates and promotes branded standalone and/or seamlessly embedded multi-channel online & Facebook auction and commerce programs that enable non-profits to raise funds through the auction of in kind items and experiences either leading up to an event or on a standalone basis.