Cybersecurity giant Palo Alto Networks has declared its plans to acquire Embrace, one of the leading providers of observability for users, in order to add highly accurate Real User Monitoring (RUM) to Palo Alto Networks’ Observability platform. In addition to the acquisition, the company is launching Synthetics a solution that validates applications proactively developed by the company’s Autonomous Digital Experience Management (ADEM) group to formally expand its platform’s capabilities to include Digital Experience Monitoring (DEM). With RUM, Synthetics, powerful data analysis, and integration with Cortex AgentiX, Palo Alto Networks helps businesses have unified and complete visibility from the infrastructure, backend software to interactions with users and enables them to solve any potential issue that exists in their infrastructure even before they affect users or their revenue.
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Such an extension of the product line is an outcome of the acquisition of Chronosphere in January 2026, which has helped Palo Alto Networks reach more than $300M ARR in Q3 FY26 while becoming a leader in the Gartner® Magic Quadrant™ for Observability Platforms for the third time in a row. Emphasizing the strategic impact of unified digital experience monitoring, Lee Klarich, Chief Product & Technology Officer of Palo Alto Networks, stated: “To truly understand how their applications are performing, organizations need to see the whole picture – from the moment a user taps or clicks to what exactly happens on the backend. By combining Palo Alto Networks’ leading Observability platform with Embrace’s innovative Real User Monitoring and the organically developed Synthetic Monitoring capabilities, we’ll deliver exactly that. And we’re taking it a step further – by linking these capabilities with Cortex AgentiX, organizations will be able to both see and automatically fix issues across their ecosystem. This is what true platformization looks like in practice.” Expected to close in the first quarter of fiscal 2027 subject to customary conditions, the acquisition solidifies Palo Alto Networks’ leadership in delivering cost-effective, platformized observability solutions.