Zscaler has promoted Tina Mayr to Director, Integrated Campaigns and Customer Journey for the EMEA region. The internal advancement highlights the cloud security leader’s continued investment in scaling its marketing architecture and customer engagement strategies across European, Middle Eastern, and African markets.
Mayr announced the promotion via LinkedIn, celebrating a six-year tenure at the company during which she led key regional marketing initiatives and customer lifecycle programs. In her elevated role, Mayr will lead integrated marketing strategy, campaign execution, and end-to-end customer journey optimization across EMEA, aiming to strengthen engagement from initial awareness through long-term client adoption.
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Zscaler is a global leader in zero-trust cybersecurity, providing cloud-native security services, secure access service edge (SASE) solutions, and threat protection for global enterprise infrastructures. As organizations across EMEA accelerate digital transformation and remote access models, effective customer journey strategies remain critical to demonstrating platform value and driving enterprise expansion.
Mayr’s promotion reflects Zscaler’s commitment to internal career mobility and its strategic focus on aligning marketing campaign execution directly with regional growth targets and client retention efforts.